At the beginning of training camp, most NBA teams hold Media Day, which is an opportunity for local media members to interview players and when players participate in photo shoots and promotional pieces for the upcoming season.
The Golden State Warriors held Tweedia Day, their version of Media Day, yesterday. Their use of the phrase Tweedia Day shows their use of various social media outlets during Media Day to connect to their fans and allow their fans to gain special access to this type of event.
I was lucky enough to be invited to attend Warriors Tweedia Day this year, after being named one of the most influential Warriors fans and participated in the Warriors’ #DubsConfidential event, which involved the unveiling of their new slate-colored alternate jerseys. For an inside look into this event, click here.